It is beyond dispute that there are tremendous advantages to having a business mobility. According to a survey, by 2022, nearly half of the small businesses (48%) had an app, which is a noteworthy increase from the one-third (32%) recorded in 2021. This notable rise is mainly due to people spending more time on their mobile devices. Moreover, the percentage of small companies with no intention of creating a mobile app fell to 13% in 2022 from 26% in 2021.
No doubt, a range of factors, such as industry, region, and so on, influence mobile app usage stats in business. But as the number of smartphone users grows, 2023 is expected to be a year of mobile applications. Thus, this is an optimal time to consider investing in developing a mobile solution. So, if you’re about to create a mobile solution but need to figure out which one is right for your business, read on.
Mobile Apps in Healthcare
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In the wake of the advancement of mobile technology, mobile healthcare applications have increased demand. People use them for various healthcare-oriented functions, such as recording their physical activity, following their treatment schedules, and accessing healthcare services.
Healthcare companies now have a vast array of technological solutions to invest in. And here are some of the most popular and beneficial ones.
EMR/EHR
Over the past decade, the usage of Electronic Health Record (EHR) applications has seen significant growth, with government regulations and incentives driving the transition from physical to digital medical records. Now, nearly 90% of all medical offices in the United States have implemented EHR systems. Furthermore, mobile EHRs are continuing to gain in popularity amongst healthcare providers as they are more accessible and user-friendly for both healthcare professionals and patients, who can benefit from receiving remote care services on the go.
Telemedicine
The COVID-19 pandemic amplified the prominence of telemedicine, contributing to substantial growth in the importance of healthcare apps. As a McKinsey & Company survey revealed, telemedicine visits in the United States in 2020 soared from 11% to 46%. MHealthIntelligence also showed that telemedicine utilization surged to 48% in 2021, though there was a minor dip to 38% the following year.
Even though there was a slight decline in usage, the number of people taking advantage of the technology is still much more significant than before the pandemic. Researchers discovered that an astonishing 76% of telemedicine users would probably do so again. Consequently, the implementation of a mobile telemedicine app could significantly enhance your business.
Health management
Applications for health management are becoming a widely used tool for individuals looking to gain control of their medical issues and improve their overall well-being. Chronic disease management apps, in particular, are handy as they remind users to take their medications, keep track of their symptoms, and allow them to access medical specialists easily. Moreover, many of these apps contain educational materials to help people understand and manage their chronic illnesses.
Mobile Apps in E-commerce
It’s no secret that e-commerce players must consider their target audience and business growth strategies when developing a mobile app. But what are the typical application use cases for this industry? Let’s find out.
Retail apps
The use of mobile apps in retail has grown substantially in the past few years. Customers find it appealing to shop with mobile apps for many reasons: it’s time-saving and convenient, such apps are usually easy to use, and are accessible from anywhere.
Research from Salesforce shows that 66% of consumers who have installed a retail mobile app make a purchase, whereas only 48% of those who do not use the app do. Consequently, mobile apps increase the likelihood of closing a sale.
Price comparison apps
80% of digital consumers conduct price assessments before purchasing online, indicating that a price comparison application is a potentially profitable venture. This technology could open up new consumer groups to businesses, provide them with accurate market price data and offer pricing strategies for companies to stay competitive. By setting product costs in line with competitor pricing, businesses may attract more customers seeking the most advantageous bargains.
Virtual try-on apps
Recent polls show that almost a third of individuals have engaged in virtual try-on, and the majority of them had a pleasant experience. Two of the most well-known platforms are Sephora Virtual Artist, where one can try cosmetics with their mobile phone camera, and IKEA Place, where shoppers can visualize furniture in their living space before purchasing.
Mobile Apps in Education
In recent years, the prevalence of mobile e-learning has surged, and the global e-learning market is anticipated to climb to a whopping 400 billion U.S. dollars by 2026. Now, let’s evaluate which e-learning mobile applications are in high demand today.
Virtual rooms
The unprecedented impact of COVID-19 has encouraged universities in the US to shift to virtual classrooms, according to a survey conducted by Inside Higher Ed, which reported that 65% of colleges had adopted some form of remote education.
With mobile virtual rooms, students and teachers can connect online, akin to a natural classroom setting, but with greater ease and mobility. These solutions have already demonstrated great success, and they will likely continue to be widely adopted for online learning in the future.
Skill development apps
People have been actively seeking solutions to effortlessly and conveniently acquire new knowledge and skills. As a result, mobile apps have gained immense popularity, assisting them in honing their skills in various disciplines, whether programming, design, linguistics, or project management.
Gamified learning apps
Using gamification as an effective tool in e-learning applications is gaining traction. Allied Market Research predicts that the global game-based learning market will surge to a massive $79.9 Billion by 2031. Furthermore, reports show that gamified learning is the fastest-growing worldwide e-learning sector, affirming its potential and profitability and making it a potentially lucrative investment. Incorporation of rewards, points, leaderboards and other game-like elements into existing mobile apps increases students’ motivation and makes learning more interactive and enjoyable.
As you can see, the present is an opportune moment for enterprises to create a mobile product, which will offer them a potential advantage in the market. However, to ensure your product’s success, make sure to find a reliable technological partner with a proven expertise in your industry.
