Keywords are the foundation of any SEO strategy. They allow you to target your audience. These are the words and phrases that your potential customers will be typing into the search engines. When they enter these in the form of a search, your website will show up on the search results page. However, you’ll need to find the right ones.
There are several ways to find the best keywords for your business. The first is to conduct a bit of research on your own. You can do this through forums, reading the latest blogs, or even talking to your customers.
Another way to find the right keywords is to use a tool such as the Google Ads Keyword Tool. This tool allows you to see a list of mentions, search volumes, and CPC pricing. It also offers filters for choosing your match types, including broad and narrow.
To come up with the right keywords, you need to think about the type of content you want to write. For example, if you own a boutique clothing store, you might want to target people looking for a variety of clothes. But if you sell t-shirts, you might only target those looking for a t-shirt. A good rule of thumb is to create content for different stages of the customer journey.
As you can see, using the correct keywords is an art. Using too few or the wrong ones can make your web page unreadable or have a negative impact on your ranking. In fact, if you’re just starting out, it may be a good idea to avoid wasting your time and money by choosing the wrong keywords.
While it’s certainly possible to do this manually, it’s a much easier task to do with a keyword research tool. Many of these tools also give you a list of top-rated SEO keywords.
You’ll also want to do a bit of research into your competition. By looking at your competitor’s websites and seeing what they are doing, you can see if there’s a gap in the market that you can exploit.
One of the simplest ways to discover what your competitors are doing is to look at the search results for your own site. These results will provide you with a better understanding of the kinds of queries your audience is searching for. You can then fine-tune your keyword choices for more precise searches.
Finally, you should consider how the keywords you choose fit into your overall marketing strategy. For example, if you’re targeting a wide audience, you may need to consider a few long-tail keywords. Long-tail keywords include any word or phrase that is longer than three words. These are particularly useful for titles of sub-pillars of your blog, but you can also use them in text for more targeted search traffic.
Choosing the best keywords for your site is a bit like picking a spouse, and you’ll probably have to do this more than once. With a little planning, though, you’ll have a strong keyword list in no time.